Saturday, December 16, 2006

Packets...

... on sarees are the latest fashion innovation, if Chennai Online is to be believed.

It's the brainchild of Sri Kumaran Stores, which 'fashions' itself to be quite an innovator. Chennai Online mentions...
...The store, which brought to the fashionable young women of India the 3-D saree and the colour-changing saree, has now come out with this innovation, says
Ravi, managing director, Sri Kumaran Stores...
The article points out how it is 'no more' the preserve of men to have pockets to keep their mobile phones in.
...has announced the launch of a saree with a pocket -- the first-of-its-kind in the world -- to hold your mobile phone, keys, tissues and intimate make-up. You can carry on with your work without having to worry about the phone or the keys. It’s no longer the men’s preserve to have pockets for all their requirements...
I think 'we men' might be tying our keys to our shirt-tails soon. Hat-tip to keen fashion watcher Mohayana for this one.

7 comments:

mohayana said...

Missed this -> "intimate make-up"
wonder what 'intimate' make-up is?

Seems like SRI Kumaran Silks , which occupies that same mind space Kids Kemp had in the early 90s , only like Kids Kemp meets Deepam silks or something....but anyway , saw some ad on sun tv with some other store peddling sarees which can be worn upside down (not inside out) to give the perception of a new saree....so SRI Kumaran silks decides to get media savvy.

wimpy said...

packets...

Yes, sir! you've gotten the right pronunciation!

Anonymous said...

May I ask why you're reading Chnennai Online?

Anonymous said...

Packets, yes.

Dunbar.

corporate whore said...

Media savvy is RMKV. These guys event entered their media innovations in the industry awards and were this close to winning except that the awards were in Mumbai and the advertising fraternity there needs to be shown a map to actually see where Chennai is.

Anonymous said...
This comment has been removed by a blog administrator.
K said...

Hello. Has the new year got you in its packet? Your blog needs that word verification thingie, and an update.